Working Paper

Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter

Marketing Science
Author(s)

Vishal Singh

Karsten Hansen

Robert Blattberg

Date Published: 2007
Citations: Singh, Vishal, Karsten Hansen, Robert Blattberg. 2007. Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter. Marketing Science. (5)457-476.