Journal Article

Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus

Quantitative Marketing and Economics
Author(s)

Julian Villanueva

Sridhar Balabsuramanian

Pradeep Bhardwaj

Yuxin Chen

Date Published: 2007
Citations: Villanueva, Julian, Sridhar Balabsuramanian, Pradeep Bhardwaj, Yuxin Chen. 2007. Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus. Quantitative Marketing and Economics. 99-129.