Journal Article

Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage

Marketing Science
Author(s)

Yuxin Chen

Jinhong Xie

Date Published: 2007
Citations: Chen, Yuxin, Jinhong Xie. 2007. Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage. Marketing Science. (1)52-66.