Journal Article

Compromise and attraction effects under prevention and promotion motivations

Journal of Consumer Research
Author(s)

Mehdi Mourali

Ulf Bockenholt

Michel Laroche

Date Published: 2007
Citations: Mourali, Mehdi, Ulf Bockenholt, Michel Laroche. 2007. Compromise and attraction effects under prevention and promotion motivations. Journal of Consumer Research. 234-247.