Wawa: Building a New Business within an Established Firm TN

Wawa, a $4 billion privately held firm, is arguably the most successful convenience store operator in the United States. The case explores how senior management decided to build an entirely new gasoline retailing business within the 100+-year-old firm's core business of high-quality prepared foods and beverages. The case charges students with defining the business and organization strategy necessary to "mainstream" the newly proven gasoline retailing concept throughout the company.