Journal Article

Starting Low but Ending High: A Reversal of the Anchoring Effect in Auctions

Journal of Personality and Social Psychology
Author(s)

Gillian Ku

Adam Galinsky

J. Keith Murnighan

Date Published: 2006
Citations: Ku, Gillian, Adam Galinsky, J. Keith Murnighan. 2006. Starting Low but Ending High: A Reversal of the Anchoring Effect in Auctions. Journal of Personality and Social Psychology. (6)975-986.