Journal Article
Increasing Effectiveness of Communications to Consumers: Recommendations Based on the Elaboration Likelihood and Attitude Certainty Perspectives
Journal of Public Policy and Marketing
Author(s)
Date Published:
2006
Citations:
Rucker, Derek D., Richard Petty. 2006. Increasing Effectiveness of Communications to Consumers: Recommendations Based on the Elaboration Likelihood and Attitude Certainty Perspectives. Journal of Public Policy and Marketing. (1)29-52.