Journal Article

Effective counterpersuasion: Creating lasting resistance to a stronger opponent

Advances in Consumer Research
Author(s)

R. Cialdini

D. Barrett

N. Goldstein

Jon Maner

Date Published: 2006
Citations: Cialdini, R., D. Barrett, N. Goldstein, Jon Maner. 2006. Effective counterpersuasion: Creating lasting resistance to a stronger opponent. Advances in Consumer Research. 276.