Journal Article
Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation
Journal of Marketing
Author(s)
Gary Gebhardt
Gregory Carpenter
John Sherry
Date Published:
2006
Citations:
Gebhardt, Gary,
Gregory Carpenter
, John Sherry. 2006. Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation.
Journal of Marketing
. (4)37-55.