Journal Article

Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation

Journal of Marketing
Author(s)

Gary Gebhardt

Gregory Carpenter

John Sherry

Date Published: 2006
Citations: Gebhardt, Gary, Gregory Carpenter, John Sherry. 2006. Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation. Journal of Marketing. (4)37-55.