Journal Article
Results on the Standard Error of the Coefficient Alpha Index of Reliability
Marketing Science
Author(s)
In this research, we investigate the behavior of Cronbach's Coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item inter-correlations, and scale dimensionality. The paper concludes with "Best Practices" recommendations.
Date Published:
2005
Citations:
Duhachek, Adam, Anne Coughlan, Dawn Iacobucci. 2005. Results on the Standard Error of the Coefficient Alpha Index of Reliability. Marketing Science. (2)294-301.