Journal Article

Product Launch Decisions by Dominant and Fringe Firms

Best Paper Proceedings of the Academy of Management
Author(s)

Margaret Kyle

John de Figueiredo

Date Published: 2005
Citations: Kyle, Margaret, John de Figueiredo. 2005. Product Launch Decisions by Dominant and Fringe Firms. Best Paper Proceedings of the Academy of Management.
Print

Get to know more about our programs and community.

ATTEND AN EVENT