Author(s)

Daniel Diermeier

Gregory Hughes

The case describes the response of United Learning's management after its flagship educational program failed to make the U.S. Department of Education's "exemplary programs" list, prompting state education agencies and school districts to move away from United's product line. It focuses on United Learning's marketing and production decisions regarding their new product, unitedstreaming(tm), an Internet-based learning product that was critical to the company's future.
Date Published: 01/01/2004
Discipline: Marketing;Non Profit;Strategy;Technology
Key Concepts: Resolution, Education Industry, Media, Government Relations, Business and Politics
Citations: Diermeier, Daniel, Gregory Hughes. United Learning (A). 5-403-752(A) (KEL060).