Author(s)

James Dana

David Schmitt

This case provides an overview of the domestic airline industry. The discussion offers details on industry structure and performance necessary to perform a basic industry analysis (or five forces analysis). The case also emphasizes cost and benefit drivers, especially hub and spoke versus point-to-point service, and sources of differentiation.

Date Published: 01/01/2004
Discipline: Economics;Strategy
Key Concepts: Industry Analysis, Hub and Spoke System, Economies of Scale, Economies of Scope, Cost and Benefit Drivers.
Citations: Dana, James, David Schmitt. The U.S. Airline Industry in 1995. 5-104-001 (KEL042).