Journal Article
Qualitative Media Measures: Newspaper Experiences
International Journal on Media Management
Author(s)
Bobby Calder
Edward Malthouse
Wayne Eadie
Date Published:
2004
Citations:
Calder, Bobby
, Edward Malthouse, Wayne Eadie. 2004. Qualitative Media Measures: Newspaper Experiences.
International Journal on Media Management
. (1-2)123-130.