Case
Myriad: Breast Cancer Testing in Britain (A)
Author(s)
The case describes Myriad Genetics and its struggle to secure exclusive testing services for the BRCA gene. After Myriad obtained licensing rights and dissolved its U.S. competition, it turned its focus to Europe, specifically the UK. The UK National Health Service had made genetic testing available to the public and Myriad had to decide which course of action would be most effective in stopping British BRCA genetic testing and expanding Myriad's own service to this new market.
Date Published:
01/01/2004
Discipline:
Biotechnology;Management;Marketing;Strategy
Key Concepts:
Health Care, Genetic Testing, Patient Advocacy, Non-government organizations, Patenting, Global
Citations:
Diermeier, Daniel, Shobita Parthasarathy. Myriad: Breast Cancer Testing in Britain (A). 5-304-503(A) (KEL050).