Journal Article

Ludic Agency and Retail Spectacle

Journal of Consumer Research
Author(s)

Robert Kozinets

JohnF.Sherry Jr.

Diana Storm

Adam Duhachek

Krittinee Nuttavuthisit

Benet DeBerry-Spence

Date Published: 2004
Citations: Kozinets, Robert, JohnF.Sherry Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit, Benet DeBerry-Spence. 2004. Ludic Agency and Retail Spectacle. Journal of Consumer Research. (3)658-672.