Journal Article

GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites

MIS Quarterly
Author(s)

Terri Albert

Paulo Goes

Alok Gupta

Date Published: 2004
Citations: Albert, Terri, Paulo Goes, Alok Gupta. 2004. GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites. MIS Quarterly. (2)161-182.