Journal Article

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

Journal of Consumer Psychology
Author(s)

JohnF.Sherry Jr.

Robert Kozinets

Adam Duhachek

Krittinee Nuttavuthisit

Benet DeBerry-Spence

Diana Storm

Date Published: 2004
Citations: Jr., JohnF.Sherry, Robert Kozinets, Adam Duhachek, Krittinee Nuttavuthisit, Benet DeBerry-Spence, Diana Storm. 2004. Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago. Journal of Consumer Psychology. (1-2)151-158.