Journal Article

Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival

Journal of Customer Behavior
Author(s)

Stephen Brown

Robert Kozinets

JohnF.Sherry Jr.

Date Published: 2003
Citations: Brown, Stephen, Robert Kozinets, JohnF.Sherry Jr.. 2003. Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival. Journal of Customer Behavior. (1)133-147.