Journal Article
Conceptualizing and Measuring Magazine Experiences and Readership
Worldwide Readership Research Symposia
Author(s)
Edward Malthouse
Bobby Calder
Wayne Eadie
Date Published:
2003
Citations:
Malthouse, Edward,
Bobby Calder
, Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership.
Worldwide Readership Research Symposia
. 285-306.