Journal Article

Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship

Journal of Retailing
Author(s)

Lakshman Krishnamurthi

Purushottam Papatla

Date Published: 2003
Citations: Krishnamurthi, Lakshman, Purushottam Papatla. 2003. Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship. Journal of Retailing. (2)121-135.