Journal Article

Did You Hear? Consumer Tune into Multimedia Marketing

Marketing Health Services
Author(s)

Dawn Iacobucci

Bobby Calder

Edward Malthouse

Adam Duhachek

Date Published: 2002
Citations: Iacobucci, Dawn, Bobby Calder, Edward Malthouse, Adam Duhachek. 2002. Did You Hear? Consumer Tune into Multimedia Marketing. Marketing Health Services.