Author(s)
Kristof De Wulf
Gaby Odekerken-Schroder
Dawn Iacobucci
Date Published:
2001
Citations:
De Wulf, Kristof, Gaby Odekerken-Schroder, Dawn Iacobucci. 2001. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing. (4)33-50.