Journal Article

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Journal of Marketing
Author(s)

Kristof De Wulf

Gaby Odekerken-Schroder

Dawn Iacobucci

Date Published: 2001
Citations: De Wulf, Kristof, Gaby Odekerken-Schroder, Dawn Iacobucci. 2001. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing. (4)33-50.