Journal Article

Does Relationship Marketing Age Well?

Business Strategy Review
Author(s)

Jonathan Hibbard

Frederic Brunel

Rajiv Dant

Dawn Iacobucci

Date Published: 2001
Citations: Hibbard, Jonathan, Frederic Brunel, Rajiv Dant, Dawn Iacobucci. 2001. Does Relationship Marketing Age Well?. Business Strategy Review. (4)29-35.