Journal Article
Consumer Heterogeneity and Competitive Price-Matching Guarantees
Marketing Science
Author(s)
Yuxin Chen
Chakravarthi Narasimhan
Z.John Zhang
Date Published:
2001
Citations:
Chen, Yuxin, Chakravarthi Narasimhan, Z.John Zhang. 2001. Consumer Heterogeneity and Competitive Price-Matching Guarantees.
Marketing Science
. (3)300-314.