Journal Article

Consumer Heterogeneity and Competitive Price-Matching Guarantees

Marketing Science
Author(s)

Yuxin Chen

Chakravarthi Narasimhan

Z.John Zhang

Date Published: 2001
Citations: Chen, Yuxin, Chakravarthi Narasimhan, Z.John Zhang. 2001. Consumer Heterogeneity and Competitive Price-Matching Guarantees. Marketing Science. (3)300-314.