Journal Article

A Crossfunctional Approach to Evaluation of Multiple Line Extensions

Management Science
Author(s)

Kamalini Ramdas

Mohanbir Sawhney

Date Published: 2001
Citations: Ramdas, Kamalini, Mohanbir Sawhney. 2001. A Crossfunctional Approach to Evaluation of Multiple Line Extensions. Management Science. (1)22-36.