Journal Article

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Long Range Planning
Author(s)

Philip Kotler

SweeHoon Ang

SiewMeng Leong

Date Published: 2000
Citations: Kotler, Philip, SweeHoon Ang, SiewMeng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning. (1)97-119.