Journal Article
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
Long Range Planning
Author(s)
Philip Kotler
SweeHoon Ang
SiewMeng Leong
Date Published:
2000
Citations:
Kotler, Philip
, SweeHoon Ang, SiewMeng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses.
Long Range Planning
. (1)97-119.