Journal Article
Can Museums Be All Things to All People? Missions, Goals, and Marketing's Role
Museum Management and Curatorship
Author(s)
Neil Kotler
Philip Kotler
Date Published:
2000
Citations:
Kotler, Neil,
Philip Kotler
. 2000. Can Museums Be All Things to All People? Missions, Goals, and Marketing's Role.
Museum Management and Curatorship
. (3)271-287.