Journal Article
The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation
Marketing Letters
Author(s)
Date Published:
1999
Citations:
Artz, Nancy, Alice M. Tybout. 1999. The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation. Marketing Letters. (1)51-63.