Journal Article
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Journal of Marketing Research
Author(s)
Venkatesh Shankar
Gregory Carpenter
Lakshman Krishnamurthi
Date Published:
1999
Citations:
Shankar, Venkatesh,
Gregory Carpenter
,
Lakshman Krishnamurthi
. 1999. The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.
Journal of Marketing Research
. (2)269-276.