Journal Article

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Journal of Marketing Research
Author(s)

Venkatesh Shankar

Gregory Carpenter

Lakshman Krishnamurthi

Date Published: 1999
Citations: Shankar, Venkatesh, Gregory Carpenter, Lakshman Krishnamurthi. 1999. The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis. Journal of Marketing Research. (2)269-276.