Journal Article

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television

Marketing Science
Author(s)

Dipak C. Jain

Sachin Gupta

Mohanbir Sawhney

Date Published: 1999
Citations: Jain, Dipak C., Sachin Gupta, Mohanbir Sawhney. 1999. Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television. Marketing Science. (3)396-416.