Journal Article

Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

Journal of Marketing Research
Author(s)

Dipak C. Jain

Ramya Neelameghan

Date Published: 1999
Citations: Jain, Dipak C., Ramya Neelameghan. 1999. Consumer Choice Process for Experience Goods: An Econometric Model and Analysis. Journal of Marketing Research. (3)373-386.