Journal Article

Ad Repetition in a Cluttered Environment: The Influence of Type of Processing.

Psychology & Marketing
Author(s)

Prashant Malaviya

Joan Meyers-Levy

Brian Sternthal

Date Published: 1999
Citations: Malaviya, Prashant, Joan Meyers-Levy, Brian Sternthal. 1999. Ad Repetition in a Cluttered Environment: The Influence of Type of Processing.. Psychology & Marketing. (2)99-118.