Journal Article

Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management

Marketing Science
Author(s)

Yuxin Chen

James Hess

Ronald Wilcox

Z.John Zhang

Date Published: 1999
Citations: Chen, Yuxin, James Hess, Ronald Wilcox, Z.John Zhang. 1999. Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management. Marketing Science. (3)208-229.