Journal Article

Mental Accounting as Self-regulation: Representativeness to Goal-Derived Categories

Zeitschrift fur Sozialpsychologie. Sonderheft Konsumentenpsychologie
Author(s)

Miguel Brendl

Arthur Markman

E. Higgins

Date Published: 1998
Citations: Brendl, Miguel, Arthur Markman, E. Higgins. 1998. Mental Accounting as Self-regulation: Representativeness to Goal-Derived Categories. Zeitschrift fur Sozialpsychologie. Sonderheft Konsumentenpsychologie. 89-104.