Author(s)
Miguel Brendl
Arthur Markman
E. Higgins
Date Published:
1998
Citations:
Brendl, Miguel, Arthur Markman, E. Higgins. 1998. Mental Accounting as Self-regulation: Representativeness to Goal-Derived Categories. Zeitschrift fur Sozialpsychologie. Sonderheft Konsumentenpsychologie. 89-104.