Article
Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
Journal of Business-to-Business Marketing
Author(s)
James Narus
James Anderson
Date Published:
1998
Citations:
Narus, James,
James Anderson
. 1998. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr..
Journal of Business-to-Business Marketing
. (1/2)99-102.