Article

Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.

Journal of Business-to-Business Marketing
Author(s)

James Narus

James Anderson

Date Published: 1998
Citations: Narus, James, James Anderson. 1998. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.. Journal of Business-to-Business Marketing. (1/2)99-102.