Journal Article

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Journal of Marketing Research
Author(s)

Venkatesh Shankar

Gregory Carpenter

Lakshman Krishnamurthi

Date Published: 1998
Citations: Shankar, Venkatesh, Gregory Carpenter, Lakshman Krishnamurthi. 1998. Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research. (1)54-70.