Journal Article
Cultural-Influences on New Product Acceptance in Global Markets
Monash Mt. Eliza Business Review
Author(s)
Dipak C. Jain
Suvit Maesincee
Date Published:
1998
Citations:
Jain, Dipak C., Suvit Maesincee. 1998. Cultural-Influences on New Product Acceptance in Global Markets.
Monash Mt. Eliza Business Review
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