Journal Article

Cultural-Influences on New Product Acceptance in Global Markets

Monash Mt. Eliza Business Review
Author(s)

Dipak C. Jain

Suvit Maesincee

Date Published: 1998
Citations: Jain, Dipak C., Suvit Maesincee. 1998. Cultural-Influences on New Product Acceptance in Global Markets. Monash Mt. Eliza Business Review.