Journal Article

Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data

Journal of Marketing Research
Author(s)

Ulf Bockenholt

William Dillon

Date Published: 1997
Citations: Bockenholt, Ulf, William Dillon. 1997. Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data. Journal of Marketing Research. 130-142.