Journal Article
Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data
Journal of Marketing Research
Author(s)
Ulf Bockenholt
William Dillon
Date Published:
1997
Citations:
Bockenholt, Ulf
, William Dillon. 1997. Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data.
Journal of Marketing Research
. 130-142.