Journal Article

The Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies

Journal of Consumer Psychology
Author(s)

Gregory Carpenter

Kent Nakamoto

Date Published: 1996
Citations: Carpenter, Gregory, Kent Nakamoto. 1996. The Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies. Journal of Consumer Psychology. (4)325-358.