Journal Article

Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

Journal of Business & Economic Statistics
Author(s)

Byung-Do Kim

Robert Blattberg

Peter Rossi

Date Published: 1995
Citations: Kim, Byung-Do, Robert Blattberg, Peter Rossi. 1995. Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing. Journal of Business & Economic Statistics. (3)291-303.