Journal Article

An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product

Journal of Product Innovation Management
Author(s)

Dipak C. Jain

Vijay Mahajan

Eitan Muller

Date Published: 1995
Citations: Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1995. An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product. Journal of Product Innovation Management. (2)124-135.