Journal Article

The Mere Exposure Effect: Is It A Mere Case of Misattribution?

Advances in Consumer Research
Author(s)

Angela Y. Lee

Discusses the mere exposure effect in the light of a research on implicit memory in consumer research. Experiments on the misattribution explanation of the mere exposure effect against an uncertainty reduction explanation.
Date Published: 1994
Citations: Lee, Angela Y.. 1994. The Mere Exposure Effect: Is It A Mere Case of Misattribution?. Advances in Consumer Research. 270-275.