Journal Article

Meaningful Brands from Meaningless Differentation: The Dependence on Irrelevant Attributes

Journal of Marketing Research
Author(s)

Gregory Carpenter

Rashi Glazer

Kent Nakamoto

Date Published: 1994
Citations: Carpenter, Gregory, Rashi Glazer, Kent Nakamoto. 1994. Meaningful Brands from Meaningless Differentation: The Dependence on Irrelevant Attributes. Journal of Marketing Research. (3)339-350.