Journal Article

Issues in the estimation and application of latent structure models of choice

Marketing Letters
Author(s)

Ulf Bockenholt

MelindaSmithde Borrero

Ham Bozdogan

Wayne DeSarbo

William Dillon

Sunil Gupta

Wagner Kamakura

Ajith Kumar

Venkatram Ramaswamy

Michael Zenor

Date Published: 1994
Citations: Bockenholt, Ulf, MelindaSmithde Borrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, Michael Zenor. 1994. Issues in the estimation and application of latent structure models of choice. Marketing Letters. 323-334.