Journal Article

Analyzing Household Brand Switching: A Stochastic Model

European Journal of Operational Research
Author(s)

Dipak C. Jain

Shun-Chen Niu

Date Published: 1994
Citations: Jain, Dipak C., Shun-Chen Niu. 1994. Analyzing Household Brand Switching: A Stochastic Model. European Journal of Operational Research. (2)298-308.