Journal Article
Analyzing Household Brand Switching: A Stochastic Model
European Journal of Operational Research
Author(s)
Dipak C. Jain
Shun-Chen Niu
Date Published:
1994
Citations:
Jain, Dipak C., Shun-Chen Niu. 1994. Analyzing Household Brand Switching: A Stochastic Model.
European Journal of Operational Research
. (2)298-308.