Journal Article

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Marketing Science
Author(s)

Minhi Hahn

Sehoon Park

Lakshman Krishnamurthi

Andris Zoltners

Date Published: 1994
Citations: Hahn, Minhi, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners. 1994. Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model. Marketing Science. (3)224-247.