Journal Article

Customer Value Assessment in Business Markets: A State-of-Practice Study

Journal of Business-to-Business Marketing
Author(s)

Dipak C. Jain

James Anderson

Pradeep Chintagunta

Date Published: 1993
Citations: Jain, Dipak C., James Anderson, Pradeep Chintagunta. 1993. Customer Value Assessment in Business Markets: A State-of-Practice Study. Journal of Business-to-Business Marketing. (1)3-29.