Journal Article

Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach

Marketing Science
Author(s)

Dipak C. Jain

Naufel Vilcassim

Date Published: 1991
Citations: Jain, Dipak C., Naufel Vilcassim. 1991. Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach. Marketing Science. (1)1-22.