Author(s)
Dipak C. Jain
Pradeep Chintagunta
Naufel Vilcassim
Date Published:
1991
Citations:
Jain, Dipak C., Pradeep Chintagunta, Naufel Vilcassim. 1991. Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data. Journal of Marketing Research. (4)417-428.