Journal Article

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Journal of Marketing Research
Author(s)

Dipak C. Jain

Pradeep Chintagunta

Naufel Vilcassim

Date Published: 1991
Citations: Jain, Dipak C., Pradeep Chintagunta, Naufel Vilcassim. 1991. Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data. Journal of Marketing Research. (4)417-428.